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Since launching BlackMilk Active, we’ve listened to feedback from customers and worked to improve the look, feel and functionality of our ranges.
Activewear is a specialty product, due to how and when people wear it, with a specific need for support, comfort, durability and breathability.
Based on our customer feedback, we have recently developed our activewear designs here at BMHQ and, like our underwear and sleepwear, worked with a specialty activewear supplier in China to improve the functionality and fit of our products so that you can confidently wear them when you are working out – no matter where you get your fitspo!
You have made activewear in Australia before, why are you now using an international manufacturing partner?
It's true, we have previously made activewear here in Brisbane, but that process has been extremely limiting as we don’t have the equipment and expertise to take our activewear to that next level. By working with an activewear expert, we have been able to increase the functionality and develop those elements like support and shape to give you a more comfortable experience.
How do you ensure the same ethical standards for your global manufacturers?
At BlackMilk we are committed to ethical sourcing and work practices – whether it be at BMHQ or with one of our global production partners. We will only work with factories that share our commitment and all our suppliers must abide by a Supplier Code of Conduct agreement which outlines standards that must be met.
In addition to this, our activewear supplier is a member of the BSCI (Business Social Compliance Initiative). This program sets out values and principles aiming at the highest labour protection drawing on important international labour standards such as the International Labour Organisation conventions and declarations and the United Nations guiding principles on business and human rights. This ensures workers’ rights are protected through a number of audited criteria:
- The rights of freedom of association and collective bargaining
- No discrimination
- Decent working hours
- No child labour
- Fair remuneration
- No bonded labour
- Occupational health and safety
- Ethical business behaviour
- No precarious employment
- Protection for the environment
Do you have proof?
Before working with our activewear supplier, we requested proof of their commitment to ethical manufacturing through the BSCI (Business Social Compliance Initiative). They go through regular auditing as part of the program and members of our team have also personally visited the factories to ensure the working conditions and environment are of an acceptable high standard.
Whilst we understand that some larger retailers are in a position to share the details of their manufacturing partners as a result of the exclusive nature of their agreements, this is a little more difficult for us. Although we like to be as transparent as possible with our customers, due to the smaller nature of our business, publicly providing this detail would allow for potential imitation of our products. Whilst they say imitation is the sincerest form of flattery, and we are confident in our supplier’s commitment to ethical manufacturing, we need to protect our intellectual property – it’s what sets us apart!
What makes BlackMilk activewear so different?
Our activewear will always have that BM signature touch that you have come to expect from us – specially designed right here at BMHQ and featuring iconic BM prints and styles that we are famous for, and it is made with high quality fabrics but now with added features. Uniquely BlackMilk, but new and improved!
Have questions or feedback?
We get that you might have some questions around the new activewear, so be sure to contact our amazing Customer Experience team by emailing firstname.lastname@example.org and they can help you out. Once you have tried the new ranges, we would love to hear your thoughts – the good, the not so good and the things in between – so let us know what you think by emailing email@example.com