FAQs: BlackMilk Fit

Comfortable and consistent fit is really important to giving you a great customer experience.

After listening to your feedback from posts, customer experience messages and our customer survey, and conducting an extensive review across all of our shapes and fabric, we’ve made positive changes to make sure that our fit and sizing is consistent across all products - no matter the style or the fabric it’s made out of - so you can shop your size with confidence.

As a result, we have undertaken a major project to improve and enhance our sizing and fit so that it is consistent across all products and you can shop easily and confidently no matter what the style or fabric!

We wanted to get this right, so this project has taken our team a number of months to complete. Led by our in-house technical expert (who joined us in January), the team have undertaken an extensive review of fit across every single style and fabric combination.

With so many styles and fabrics in our collections, we made over 500 fitting sample garments over the duration of the project to help us improve and establish our consistent BM fit.

How a product fits, is dependent on a combination of pattern and the fabric and what processes that fabric goes through. So, as part of the project we:
1.evaluated our base sizing for comfort and shape
2.looked at the percentage stretch in each of the fabrics we use
3.measured the printing shrinkage caused by our unique sublimation printing techniques
4.tested every base garment on our in-house fitting model as well as lots of other staff members and some of our customers.
5.reviewed how our cutting and sewing processes affect the final products and made the necessary adjustments.
We have also tightened the quality check tolerances of our garments and increased our overall QC process.

All of these new standards and processes work in conjunction to result in consistently-sized, high-quality garments.

Whilst some changes to our fit will be possible to notice by looking at the garments, the key change is the way the garments will feel when you put them – consistently comfortable sizing! With our new BlackMilk fit, you will be able to find your standard BM size using our updated sizing chart. This together with your preference for how you like to wear your BM (comfort, snug or relaxed), will help with purchasing any one of our garments, regardless of the style and fabric.

SNUG – the garment hugs your body nice and tight and clings to your contours. If you don’t feel comfortable in tight-fitting clothing, you probably don’t want a snug fit.

COMFORT– the garment will sit comfortably on your body and skim your contours. You shouldn’t feel any uncomfortable pressure or tightness and you should have full freedom of movement.

RELAXED – If you prefer to wear your clothing a little baggier and with more room between the garment and your body, this is the fit for you!

Read about all the BM fit technical deets here.

We will be updating our BM sizing chart, as well as introducing some new simple tools to provide you with more information on sizing based on the way you like to wear your BM – comfort, snug or relaxed fit. Over the next few weeks, we will be providing lots of information to show how the fit has been improved across different styles. We will also have some exciting news about how we are supporting our customers with the update, so you can confidently get the BM fit that feels right for you.

Want to know your BM fit? Download our new BM fit tape measure.

We started by analysing original fit and comparing fit across different categories to identify what improvements could be made. We then amended the base fits and tested every single style on our in-house fitting model who measures exactly to our size S fit measurement guide. This allowed us to make sure that all the base patterns were consistent. We then also tested full size sets on over 50 of our BM staff members across all shapes and size ranges as well as getting some of our long-standing customers involved to test and give feedback. All up, over 500 garments were tried on and tested across all the different sizes with overwhelming positive feedback on the new fit from everyone involved.

Not at all! Our previous garments are still of a very high quality and fit, but the revised fit is designed to improve consistency of sizing to make shopping easier. With so many different fabrics, cuts and shapes, we realised there was some inconsistencies in how sizes would fit across the different fabrics, making purchasing more complicated than it needed to be. The new BM fit will make it easier to shop!

The new BM fit garments will be available from October 9 across our yet-to-be-released October collection and our Classics and Staples ranges. (Which is why we are making way for the new arrivals in our wardrobe, by clearing our current Classics and Staples at 20% off.)

All new collections from 9 October will be in improved BM Fit as well as our Staples and Classics ranges. We are currently undertaking an extensive project on fit, fabric and features for our Active range, so stay tuned for more information on improvements and updates to this over the next couple of months.

The new BM fit will not affect our current size range offering. We will continue to offer our XXS-XL size ranging across most of our products as standard.

Over the coming days we will be sharing more helpful information on the benefits of our new BM fit – so stay tuned!